By Darren Heitner
July 18, 2017
As New Jersey awaits the U.S. Supreme Court's decision on a case concerning whether it can allow sports betting within its borders, an Atlantic City casino is launching daily fantasy sports contests for money.
The Resorts Casino Hotel will offer a competition whereby customers win cash if they choose a group of players who statistically beat the lineup that is assigned to the casino. It is a new form of daily fantasy sports play that, if successful, could become widely adopted by other casinos desperately seeking new ways to draw a younger demographic.
The opportunity to participate in the daily fantasy sports contests will first be only offered online, which is a focal point for casinos in New Jersey constantly looking for creative ways to increase their revenues. The state launched regulated online gambling in November 2013, and New Jersey casinos have realized more than $500 million in new revenue ever since. The Resorts Casino Hotel executives say that 75% of their online customers are new customers for the casinos over that time and that the inclusion of online play has not caused a decrease in visitation or spend from land-based customers.
In June 2017 alone, The Resorts Casino Hotel generated $3.68 million in online gambling revenue, per PlayNJ.com. The Resorts Casino is actually behind competitors such as Borgata, Caesars and the Golden Nugget since the start of online gambling in New Jersey, but being the first of the pack to offer online daily fantasy sports gaming may help close the gap.
"I'm very excited about this new business," said Resorts President Mark Giannantonio. "We expect it to be exciting for our online customers, and soon, for those who play at our casino. The idea has always been for the brick-and-mortar casino to be integrated as much as possible with our online business."
The new business is officially operating under the name FastPick, which is powered by Sport Analytics and Data Corp. Individuals located within the State of New Jersey are able to fund their accounts through PayPal to participate in the new offering.
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